Who isn’t guilty of the classic impulse buy? A must-have outfit for an event that you tell yourself ‘Of course I’ll wear it again!’ Good news! The days of buying expensive outfits for a one-off wear are over ladies. Wear it Once is here!
When this year’s wedding season finished, Bendigo’s Catherine Anyon didn’t waste any time. The talent behind Fifi&Edga Bridal Designs was hard at work creating her first collection, which is set to launch at the I do I do Wedding Expo in August.
beStella’s Erin Ryan speaks with Molly Jeffery of Desmond & Dempsey, a pyjama brand taking the world by storm. Tell us a little about Desmond & Dempsey? We are a (newly) husband and wife team making pyjamas. We founded the brand on a love of Sundays. You know, that Sunday morning feeling? Sleep in, breakfast in bed, coffee? There […]
Aminya Farms is a fourth generation sheep and cropping farm and the place where now school teacher and fashion designer, Emma O’Callaghan, spent her childhood playing in the shearing sheds and jumping bales of hay. Emma and her sisters would always joke around with their dad about doing something with the wool from the farm. […]
beStella meets founders Peta Purcell and Rowena Campbell of mother + joey who discovered a hole in the market existed for a contemporary take on ‘twinning’. So as entrepreneurs do, they created something tasteful and classic for mums and their bubs which would appeal to an audience beyond the ‘matchy matchy’ community, that didn’t already […]
“Whole” is how mum of three, Vanessa Healy, now describes how she feels after finally taking the plunge to set up her own business in personal styling just over 12 months ago. Based in the small regional town of Maldon, this super mum runs two very sophisticated businesses, Lucidify Consulting and Your Style Guide, and […]
From humble beginnings Frankie and Co., a small start-up initially operating out of a residential studio, has taken a giant leap and moved premises to cater for its ever expanding business. Twelve months ago beStella featured founder and owner, Paige Davies, when Frankie and Co was in its infancy of business. Now, in just under […]